Whatever you Need To Know: Based on Variety, Spotify signed its first worldwide paid sponsorship deal to gain access to the enormous fan base of “League of Legends.” The multi-year sponsorship will facility heavily on content on around the League of Legends World Championship in Shanghai, China (Sept. 25 to Oct. thirty one).
A nine part podcast called Untold Stories: Top Moments From Worlds will be showcased on Spotify coupled with playlists as well as a peek at the new world anthem for the championship.
Why It’s Important: Last year’s League of Legends World Championship had 21.8 million average audience. Spotify will get banner placement during LOL broadcasts. On Spotify, LOL’s path are listened to five million times a month.
Spotify has been focusing on expanding its podcast business. The business has 299 million month active users and 138 zillion premium subscribers. In the second quarter, twenty one % of MAUs listened to podcasts.
What’s Next: Spotify will launch The Joe Rogan Experience podcast as a wedge premium in September. The company is forecasting having to deal with 328 million to 348 million MAUs by the tail end of the fiscal year.